Posted on April - 23 - 2010
Brazen cooks up new campaign for Magnet
Kitchen brand Magnet has hired Brazen PR to handle its trade PR account. The Manchester agency already works for Magnet’s consumer business.
Brazen will handle all PR and communications for the specialist chain which provides fitted kitchens and joinery products for trade professionals, as well as its specialist Contract Kitchen Solutions division, which supplies a wide range of kitchens to the social housing market.
Brazen’s brief includes building brand profiles for each area of the business, plus product launches, media relations, local marketing, branch openings, exhibition support and creative campaigns to engage with the trades and social housing markets.
This is the first time Magnet Trade has employed a dedicated PR consultancy and marks a significant investment for the business. Brazen has worked on the Magnet Kitchens account for five years.
Anjum Ahmed, Magnet Group’s MD said: “Brazen’s response to our brief was spot on. We are looking forward to working on yet another successful campaign with the team.”
The Magnet Trade PR team will be headed at Brazen by senior account director, Victoria Barker and includes senior account manager, Graeme Anthony.
Account executive Jack Rigby will be handling the Magnet Trade side and account executive Natalie Cox will look after Contract Kitchen Solutions.
Similar Posts:
- Brazen Careerist Executive Social Media Bootcamp 15% Discount
- Smoking Gun triggered
- Kitchen Flooring As An Integral Part Of The Kitchen Of Your Dreams
- Choosing New Kitchen Cabinets If You Are Kitchen Reworking
- Slater in New East Manchester role
